Your Airbnb listing description text becomes the most important section when the FPG (future potential guest) decides to read it.
That’s because the FPG reads just before booking a listing if they’re unsure by the photos and price.
The goal is to get the FPG excited about booking your listing by giving them easily digestible additional information.
The space:
Spillover from the summary section should go here. If you hint at something in your Airbnb description then explain it here. For example, if you say accept pets, then clarify how many and how large they can be.
Pro Tip:
Highlight one or two review snippets throughout the listing and be sure to identify them with a separate bullet point.
I’m going to give you a very strong Airbnb description with ALL your options. Feel free to tweak and remove amenities if necessary.
Answer at least 8 questions. Click ‘show more questions’, if necessary.
Copy and paste the summary to your Airbnb listing description text.
