About me

Who is Daniel Rusteen of Optimize My Airbnb and Profitable Properties?

Uploaded by Optimize My Airbnb: I Help Airbnb Hosts Make Money on 2023-05-04.

I found Airbnb in 2012..

That’s when the public associated Airbnb with sleeping on someone’s couch. Not me. I recognized it’s potential and applied to the finance department where I worked at headquarters in San Francisco. It wasn’t that hard, the company was already valued at $10 billion!

Over the years, as it would turn out, I got more and more involved with Airbnb. Today, I am their most passionate believe and intense critic.

I’m also their most active host and guest. I’ve been hosting, co-hosting, property managing since 2013. In 2017, I started living full-time in Airbnbs. By the way, that’s more than just a cool fun fact. It gives me a unique perspective that no other STR expert has. Maybe it’s the reason my calendar is full all yearround.

“Hi! I’m Danny Rusteen, and I live and breathe STRs.”

Who is Daniel Rusteen of Optimize My Airbnb and Profitable Properties?

Uploaded by Optimize My Airbnb: I Help Airbnb Hosts Make Money on 2023-05-04.

It's about creating unforgettable experiences
It's about creating unforgettable experiences

In 2018, I published "Optimize YOUR Bnb" and it became the #1 selling book for Airbnb hosts with over 50,000 copies between digital, hardcopy, and audio. And all this with $0 spent on marketing nor a publisher supporting me.

In 2021, I purchased The Belmonte Penthouse, my first Airbnb purchased with my money and in my full control. Today I have a 4.99 rating (yes, one 4-star review) with over 200 reservations.

In 2023, I published "Profitable Properties" which is even higher rated than the first book! The story just begun. Thanks for your support over the years!


So why do I do this?

I see the passion short-term rental hosts have for their properties, especially those with one, two, or a few rentals.

I see them losing time, guests and money to unoptimized listings, unreliable property managers and a lack of automation in their business.

I see Airbnb as a tool for peace. I'm going to get a little philosophical for a moment. Airbnb creates connections that never otherwise would have existed. Instead of letting the TV tell you what country X thinks of country Y, it's better to find out from real people: hosts and the locals you interact with.

Ultimately, I'm helping hosts to create better experiences for guests to make the act of travel more pleasant and in-demand. That's my dirty little secret. There are more bad hosts than bad guests.


Things I stand for

Striving to be the best

I’m constantly thinking of ways to make Airbnb hosting easier and more profitable.

Creating more time for better things

By leveraging tried-and-true tools, we create better processes that allow more time for better things. I am constantly testing the newest tools.

Creating better experiences

I believe in creating better experiences for guests and hosts. It’s my competitive advantage, and it will be yours, too.

What hosts are saying about Danny..

“Danny is an expert in the vacation rental business. His ideas helped me get more bookings and more inquiries. Thanks Daniel!“

Charles, Airbnb Host

“I had a disparity between my listings. An Airbnb agent basically said it was complicated and she didn’t exactly know why, but that the listing you optimized appeared easier to read, was more approachable, and ranked higher as a result.”

Tyler, Denver

“I have seen a difference already, it’s only been a month! Danny really knows all the little things that make a world of difference.”

Amanda, Canada

Learn more

With my help, you can make your listing stand out and and optimize the way you are managing your Airbnb or short term rental hosting. Check out my FAQ if you have any questions.


Former Airbnb employee

Best-selling author

Airbnb Superhost

2000+ nights in Airbnbs

1000+ optimized listings

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