You’ve got great reviews, a beautiful space, and maybe even Superhost status. But your calendar still has gaps. Sound familiar?

That was exactly the case with Belmonte Penthouse.

It was already a 5-star listing in Medellín. Great views, hot tub, top location. Yet it was earning just $45,000 per year.

After a full re-marketing, that number jumped to $156,000 per year, without changing anything inside the apartment.

This post is a breakdown of how I did it, and how you can do the same for your own Airbnb listing.

The best way to promote an Airbnb listing is to organically boost the SEO and exposure of your Airbnb property listing.

In order to do that, several factors about the property like price range, location, competition and more must be taken into consideration and adjusted accordingly.

It really isn’t an exact science; what works for one property may not necessarily work for every property.

How To Promote Your Airbnb Listing

Learning how to promote your Airbnb listing is the best way to increase your Airbnb booking rates and occupancy.

Some strategies will seem like a no-brainer while others are extremely dependant on your particular property.

Especially if you offer direct bookings.

Some of the seemingly easiest ways to organically promote your property listing are:

• Choosing the right, high-quality photos
• Using photo captions
• By creating a catchy title
• By writing an attention grabbing summary and description
• With certain account settings
• Using reviews, both good and bad, to your advantage

You could spend weeks or even months using trial and error, adjusting these settings until they give you the desired results or you could trust professionals that have seen it all to make suggestions tailored to your ideal needs.

For example, I moved the hot tub photo from #23 to photo #2 in the original listing.

I rewrote the title to something that actually sells:
“8-Min Walk to Lleras Park + Jacuzzi”

I updated the summary and if you need help with that I have a free Airbnb description generator.

Less is more.

Save the hassle, inquire with Optimize My Airbnb now for results in just days.

How I Promote My Airbnb Outside The Platform

The Belmonte Penthouse  doesn’t rely 100% on Airbnb anymore.

I have an awesome Instagram account highlighting my listing and a website where guests can inquire directly.

Believe it or not everything there is expertly tailored to my ideal guests.

If you have an Airbnb and want to promote it succesfully you have to know your FPG (Future Potential Guest)

Know Your Guests

If you don’t know your FPG, nothing else matters.

At Belmonte, I wasn’t targeting backpackers. I was targeting 2–4 friends in their 30s, visiting Medellín for nightlife and comfort.

So I highlighted what they cared about: Jacuzzi. Walkability. Views. Vibe.

Forget what you care about.

Speak to them.

Simple. No complicated website. No SEO.

Just a guest-focused effort.

Proof That Targeted Airbnb Promotion Works

Before marketing changes: $45,000/year
After: $156,000/year

Now: 94% occupancy, $1,000+/night bookings, fully optimized.

Same apartment. Different results.

Secrets To “How To Promote Your Airbnb”

Here are some secrets that you can’t get anywhere else to truly learn how to promote your Airbnb.

1. Utilize (Seemingly) Minor Settings
   Settings such as the cost for bringing additional guests, percentage discounts and even security deposit charges can have a big impact to promote Airbnb listing and determine whether you fill your open nights. Play with these settings or seek professional advice on how to adjust these settings to get the best booking results.

2. Pay Attention To Your Host Profile
   Your host profile is just as important as other aspects in your listing. It shares information about you and humanizes the process, which is why so many people opt to book accommodation with Airbnb in the first place! Use that to your advantage.
   
   
3. Interact Through Guest Reviews
   Along the same lines as humanizing the process via your host profile, interacting with guests through your reviews (good and bad) will show potential guests that you are serious about their experience. Responding to reviews will let guests know you will respond to emails or problems that may arise.
   
   
4. Know The Right People To Contact
   If you’ve ever had a problem with Airbnb, you know that getting through to their customer service can be a pain. Maybe your real problem was not knowing the correct Airbnb phone numbers to utilize.

Promote Your Airbnb Listing Fast

Learn how to promote your Airbnb listing as soon as possible to get the fastest results. Traditional SEO practices have the reputation of being a slow process, taking weeks or even months to show results. The good thing about Airbnb optimization is that you can see FAST results.

Whether you are a Basic host, an Advanced host or a Superhost, Optimize My Airbnb will help you see changes in just days.

A Basic host can even see results in just 24 hours after you submit your URL for an optimization report.

Optimize My Airbnb takes your property listing and conducts a 42 point check and optimization analysis.

This check looks at everything from photos and text on the page to patterns in guest reviews and captions beneath images. While extensive, the number of properties being optimized at once is kept small to ensure a personalized, thorough report delivered fast, each and every time.