Profitable Properties
Airbnb Insider Secrets to Find, Optimize, Price, & Book Direct any Short-Term Rental Investment for Year-Round Occupancy
“Simple, clear and a fun read. Even if you’ve been hosting for a while. I think there is some really important blocking and tackling covered in this book. You’ll easily make your money back about 1000x over. Thank you, Danny!“
Kelly, Amazon Review
“Many thanks for your book – it answered EVERY question I had and made a huge difference in my success as a host.”
Abby, Superhost
“Still one of my trusted go to resources of how I run my business. The beauty of this book is Danny provides the fundamental building blocks of what to. do and why to do it. After reading this book you will see the bigger picture of hosting on Airbnb.”
@washbrook
“Totally blown away by the value of this book! I feel like he could have chared $100+ for this “course” about doing all things right on Airbnb. Sooo many golden nuggets, tips and strategies. Things I would have never thought of.”
Laura, Amazon Review
Maximise your short term rental investment
You don’t need 100 rental properties for short-term rental success. Profitable Properties (ProPro) is about doing more with less. It’s about maximizing the ROI from each real estate investment.
Other books talk about basics, but not ProPro. Daniel Rusteen is intimately familiar with Airbnb and teaches you the details you need to optimize every aspect of your rental business to win in your market, year after year.
Whether new to Airbnb or looking to make the most out of your existing Airbnb, knowing the right strategies can help you increase your bookings, save time responding to inquiries, and boost your overall revenue.
Buy a hard copy of Profitable Properties now at:
Written by an Airbnb expert
Hi, I’m Danny, a former Airbnb Employee, current Airbnb Superhost and Airbnb owner.
I’ve spent 2000+ nights in Airbnb’s. I’ve spent the past ten years using my insider knowledge and experience to improve Airbnb listings and host experiences around the world. It’s safe to say I’m an Airbnb Expert.
Airbnb listings optimized
Countries
Cities
You know you’re in good hands.
There may be no one better to teach you how to optimize both your online listing and offline hospitality.
What you'll learn
ProPro gives you an edge to outearn your competition for year-round occupancy:
- Master pricing (and customizations) with the author’s 2-step strategy
- Remotely manage your rentals with only 1 hour per week
- Take better photos than professionals with your smartphone
- Why a departing gift is better than a welcome gift (and how to turn it into a revenue source)
- Identify profitable markets, micro-markets, and properties to get a 90% return like the author
- Easy-to-implement interior design techniques and amenities with the biggest ROI
- Ways to get bonus wishlist saves to increase your search rank
- Increase demand with a direct booking website
This book is a comprehensive guide of the same strategies the author sells for thousands of dollars on his website. They have been proven and tested by 1000’s of hosts in 87+ countries from basic rentals in third-world markets to 16-bedroom mansions.
Table of Contents
Part 1: Introduction
- Who Is This Book For?
- Structure Of The Book
- My Philosophy
- The Right Mindset
- The Reservation Flow
- My Overall Strategy Focus
- Views vs. Conversion vs. Rank
- The Rental Commandments
- Should You Become An STR Host?
- How To Get Started In STRs
Part 2: Vacation Rental Market Analysis
- Introduction
- Step 1: Identify A Market
- Step 2: Identify A Micro-Neighborhood
- Step 3: Identify A Property
- Step 4: Run The Numbers
- Alternate Method To Finding A Profitable STR
- A Note About Data and Data Tools
- 8 High ROI Investments For Your STR
Part 3: Build and Optimize Your Online Listing
- Why Airbnb Search Is NOT Static Like Google
- Knowing Your FPG
- Knowing Your Space
- How Does The FPG Actually Search?
- Photos
- Title
- Summary Text
- Other Text and House Rules
- Reviews: Why and How To Respond
- How To Remove A Negative Review
- Value Of Automated Listing Updates
- How To Re-Optimize Your Listing
Part 4: Your Offline Personality
- Setting Expectations
- How To Prepare For Your First Airbnb Guest
- How To Message Your Guest
- Digital Guidebook
- Cleaning Process
- Amenities
- Check-in/Out
- Surprise and Delight
- Do You Need an STR Property Manager?
- How To Choose A Good STR Property Management Company?
Part 5: Pricing
- Introduction
- Level 1: Base Price, Min Price, BLT
- Level 2: Customizations
- Weekly Occupancy Management
- Common Calendar Occupancies
Part 6: Direct Bookings
- Introduction
- The Argument Against Direct Bookings
- The Argument For Direct Bookings
- Website
- SEO
- Social Media
- YouTube
- Google Google Google
- Paid Advertising
- Leveraging OTAs
- Actually Getting Bookings
- Email and Text Marketing
Part 7: Bonus Content By Topic
- How can I identify a problem guest in advance?
- How to deal with problems guests and avoid bad reviews?
- How to write a negative review for my guest?
- When should I submit a claim for guest damage?
- Should I apply for Airbnb Plus?
- Should I make my space pet friendly?
- How can I connect with other rental owners in my area?
- Is Danny just the best?
- How hard will it be for me to return to a 4.90 if I have a 4.80?
- Do I need to communicate with my guest on Airbnb?
- Should I buy additional insurance?
- Does my hosting profile matter?
- Should I charge for extra guests?
- What is the best cancellation policy?
- How can I get more medium-term bookings?
- How the hell do I get in touch with Airbnb!?
- How do I get more reservations during slow season?
- Should I list on multiple vacation rental sites or OTAs?
- How much does interior design matter?
- Should I brand my rental?
- Help, I can’t find my listing!
- What is the new listing calendar strategy?
Part 8: How To Rank #1 On Airbnb In Order Of Importance
- Top 13 rank factors in order
5 stars on
Why did Danny write Profitable Properties?
Daniel Rusteen is intimately familiar with Airbnb and teaches you the details you need to optimize every aspect of your rental business to win in your market, year after year.
The point of the book is to make you as successful of a host as possible so that Airbnb, short-term rentals, and the entire sharing economy thrive. So many hosts are struggling and could be thriving with a few tweaks to their strategies.
Who is Profitable Properties for?
“Profitable Properties” is written for the short-term rental industry and new to seasoned STR hosts.
Where can I buy this book?
Everywhere. Just below this section are links to five of the more popular options.
What will Profitable Properties do for me?
This book is a comprehensive guide of the same strategies the author sells for thousands of dollars on his website. They have been proven and tested by 1000’s of hosts in 87+ countries from basic rentals in third-world markets to 16-bedroom mansions.
Profitable Properties (ProPro) is about doing more with less. It’s about maximizing the ROI from each real estate investment.
What is the different between Rusteen's two books: "Optimize YOUR Bnb" and "Profitable Properties"?
“Optimize YOUR Bnb” was written for intermediate/advanced Airbnb hosts and only discussed strategies and tools available on that platform. If Airbnb.com is going to be the main focus of your rental, you may want to read the first book.
“Profitable Properties” is an entirely new book written for the short-term rental industry.
I don't like reading. Can Danny optimize my listing?
Yes. You can purchase an Airbnb Listing Optimization Report and a variety of other value-add products including a phone consultation, electronic guidebook, Airbnb listing business cards, and more.
Buy a hard copy of Profitable Properties now at:
Don’t take it from me
“This book has an enormous amount of information and proven strategies to not only increase revenue, but make smart decisions in your next short term rental investments. The book is 400 pages, but it’s an easy read. The pricing chapter is worth 20 bucks on its own. It’s a must read in my opinion.”
Eric D, Amazon Review
“If you’re an Airbnb host or aspiring to become one, Profitable Properties is an invaluable resource that will revolutionize your approach to hosting. He’s the OG in the vacation rental bizz and gives all kinds of helpful tips to be a better host.”
John Hildebrand, Amazon Review
“Brilliant book. I follow Daniel on social media watch his videos have his first book etc and I never stop learning from him. He explains things really well and as a STR owner in her 3rd season of an ever changing tourism world – I am so glad I bought this to keep my head in the game and ahead of the pack. It’s ruthless out there and this kind of info just helps me to stay afloat let alone ahead of the pack! Keep doing what you’re doing! People like me get so much from your content – thank you!!”
Jeremy, Amazon Review
“Daniel’s Profitable Properties is a great guide with lots of tips and strategies to help optimize any listing. He gives templates of messages to be sent to guests, photos with examples, and QR codes with examples and freebies throughout the book. This book goes into specific detail on every aspect of hosting and can help anyone get to superhost status. Easy to read and immediately able to apply changes or optimization that is in the book to my listings. Definitely a must read!”
Sarah Pell, Amazon Review
Buy the ebook and audiobook
Profitable Properties is your all-in-one guide to short-term rental success. Learn how to outearn your competition with tips from a former Airbnb employee and current Superhost, real estate investor, and Airbnb guest of 2,000+ nights.
I believe in creating better experiences for host and their guests.
ProPro also includes reader-only bonuses:
- Up to 60% off the OptimizeMyBnb.com store
- Spreadsheets to analyze real estate investment deals
- Unavailable-to-the-public partner discounts to tools and software the author uses
$15
