Note from Danny: Let me be very clear as so often Airbnb interior design is looked at as an expense and not an investment. An interior designed Airbnb listing will do better (higher occupancy and rates) 100% of the time than a non-interior design listing given all else is equal. Please enjoy this guest post and let me know what you think in the comments…
When vacationing, there is something so alluring about staying in a beautiful, convenient Airbnb, versus the average run of the mill (or even fancy!) hotel.
It is a more personalized, and often more affordable, experience. But in my professional opinion, only if the decor is on point!
The cognizant, interior-design minded Airbnb host is subconsciously communicating with the future potential guest (FPG)…if the host can make their Airbnb listing look like this online, they must know how to be a proper, hospitable Airbnb host to me when I am at their listing.
Do you think you will find low-quality toilet paper or brown crude in the shower in an interior-designed home? Me thinks not. Thus, you already have a psychological advantage over the other listings the FPG is deciding between.
As a guest, you want the space where you are staying to be clean, stylish and cozy, amirite?
Excluding the budget traveler who’s main and only criteria is price, no one wants to stay in someone else’s yucky old neglected apartment or guest house, with Aunt Bev’s clunky old recliner sofa, a beat up dining/beer pong table from college, and a random crooked floor lamp from 1991.
Let’s face it, in this case, appearances do matter. And, as a past – and future! – Airbnb user, I am definitely open to paying a little bit more of a premium to have a comfortable, non-icky experience. More on this later…
Although I have never rented out a personal property on Airbnb (a goal is to one day own enough real estate to do that?!), I can imagine there is a lot of legwork up front to just get it ready and listed, and you do not want to invest too much money into a space that could be trashed by the first guests (read about how safe Airbnb actually is. Also, read about how you can identify bad Airbnb guests before they book.).
That being said, investing just a little bit in decor and professional photos can go a very long way in the payout department.
Think of it like staging and professional photos for a home that is on the market.
Almost every potential buyer will gravitate towards the professional photo when searching online, and it is pretty much proven that using a professional stager with clean/updated decor will win the seller a higher closing price.
As it relates to Airbnb, spending extra on an Airbnb interior designer should be viewed as an investment as it will increase your nightly rate. However, you need to have an idea of how much extra revenue each item will bring in ($1000 invest for the couch will bring is $10 more per night or 100 nights until break event, is it worth it?). This will be an estimate. As a general rule, steer away from higher-end items unless that is the guest you are going after and it fits your geographical location.
As a designer, I often find myself swooning over spaces on Pinterest, and then realizing that they are Airbnb properties! (Clearly, I need a vacation.)
Here are some of my fav’s that have been floating about the blogosphere as of late. Note these are fully interior designed spaces, but you can resdesign a space with a rug here, a wall photo there, and a lamp somewhere else. You can also do a room or house in piecemeal to spread out the costs. Keep in mind, these costs are likely tax deductible. Talk to your tax accountant.
So, there you have it. These are just a few of my favorites. Hopefully, I have convinced you that Airbnb interior design is very important in this application (and in all aspects of life!). But especially when you are trying to make a little extra cash flow with your listing.
Let’s try one more exercise. Would you rather stay here?
These two London flats are priced very, very similarly. The top picture starts renting at only $37 more per night than the bottom. So, who is going to get the business? Ignoring the fact the second photo could use some Airbnb photo tips, it is a total no brainer.
What is the moral of the story here? Invest in the professional residential Airbnb interior designer and photographer, and you will not be sorry. You will be optimizing your Airbnb all the way to the bank!
~ Guest post by Lindsay Saccullo, owner at Lindsay Saccullo Interiors. Find her on Instagram @LindsaySacculloInteriors or call her office directly at +1.925.322.8182 – she works both in-person and remotely for distant Airbnb hosts.
Comment below about this article on Airbnb interior design!
Also published on Medium.