Warning: Advanced strategies. Part III of III on how to increase your Airbnb search ranking using unconventional and advanced strategies.
Otherwise, strap in.
5 Advanced Ways To Increase Your Airbnb Search Rank4 min read Click To Tweet
Let’s jump right in…
More Airbnb Wishlist Saves
Within each listing, the guest has the option to save your Airbnb listing to their wishlist.
Airbnb recently confirmed that having more wishlist saves positively affects your search rank. This is one of the only things ever said publicly by the company in regards to their search algorithm.
Ask your family/friends to save your listing to their wishlist and share to your social media accounts (Facebook and Twitter) asking the same.
By doing this, you are creating backlinks to your own Airbnb listing, to the Airbnb website, and driving views to your listing. All of this likely results in bonus wishlist saves as more people see your listing.
If you want a little boost to the number of wishlists your Airbnb appears on, send me a private message.
Case For Pet Friendly Airbnb
How many times have you gotten a request from an FPG who wants to bring their pet, but your Airbnb clearly says pets are not allowed?
Notice I didn’t ask whether or not you had received this type of inquiry. I don’t need to. I know you have. And I also know the reason why.
Demand for pet friendly Airbnbs is small, but the supply is even smaller.
For my math folks, assume demand for a pet friendly Airbnb is only 2% of total FPGS in your city. But if supply is only 1% that represents a huge potential opportunity for your bottom line.
I challenge you to rethink why you don’t allow pets and if there are solutions to those worries.
I wrote an entire blog post on why you should be a pet-friendly Airbnb listing (7-minute read).
Turn Your Sofa Into A Bed
Even if it’s not a sleeper sofa, if you include it as a bed within Airbnb, you will appear in more search results and be able to charge more. Obviously, you’ll want to provide a pillow and blankets. That’s the easy way.
The intermediate way is simply upgrading your furniture at the same time adding an additional bed.
Keep in mind, the more guests you squeeze into one listing, the louder it will inevitably get so you’ll have to weigh your options. There are two tools to help with excessive noise from your guests:
- PartySquasher measures the number of wireless devices in your home.
- NoiseAware measures the decibel level.
Use OPTIMIZE at checkout on either website for 20% off. Or read my review of both Airbnb noise monitors.
Be An Event-Ready Airbnb
If at all possible, mark off ‘Suitable for events’. Guests looking to use your space for a photo shoot, etc. will often select this filter.
This option is not as easy as selecting a filter. Guests looking to use your space for an event have different needs that you must cater to. I’ve written an entire blog on how you can ready your Airbnb to be an event friendly space.
Remember, you can charge more for commercial uses of your space.
From personal experience, I had a start-up shoot a product on my rooftop and I was able to charge two nights. There were six of them in my home, but only for 3-4 hours and they were all very respectful of my space.
Speak More Than One LanguageDid you know speaking more than 1 language will earn you more on Airbnb? It's true... Click To Tweet
It’s finally directly profitable to learn a new language!
A guest is allowed to search by the language the host speaks. This definitely ups your search rank because everyone in the world does not speak/does not prefer to speak English. If you, your significant other, your housemate, etc. speak another language, definitely list it. But only if this person is reasonably available to answer inquiries.
This strategy, again, falls into the realm of making as many selections as possible in order to make your space available to the widest amount of FPGs.
That concludes part III of III (until there’s a part IV) of advanced and unconventional ways to increase your Airbnb search ranking (i.e. appear in more Airbnb searches).
Have you tried any of these techniques? Did you see an increase in views, wishlist saves, reservation requests, etc?
Don’t be greedy, share your strategies with us.