Book Review: The Airbnb Story (by Leigh Gallagher)

The Airbnb Story by Leigh Gallagher

‘The Airbnb Story’ – What Is In The Book:

Leigh Gallagher’s book is a the behind-the-scenes story of Airbnb. It looks at the development of the online accommodation business that was created by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk that has now grown into one of the world’s most recognized and talked about brands. While the company has been talked about across many forms of media, this is the first book which exclusively focuses on Airbnb and it’s growth from startup to international success.

‘The Airbnb Story’ – What Amazon Says About It:

“This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its “host” community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb.

Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in‑depth study of Airbnb’s leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.”

My ‘Inside Knowledge’ Of Airbnb And This Review:

I’m afraid my review is biased. Always keep in mind who is writing a book review, especially if they have inside information about the business or the subject of the book. I’ve been closely following Airbnb since 2013 either as an employee, an Airbnb property manager, an Airbnb host, or an Airbnb-related business owner. With my involvement, my own perception of events and the facts are always going to be different than the casual, external reader. Maybe, for this reason, I felt the book didn’t go into much more detail than was already in the public domain on many topics. Here are two examples:

 

Issue 1: Airbnb, the law, court battles and host support.

Prior to reading The Airbnb Story a friend had told me about the first legal battle between New York City and an Airbnb host renting out his room. My friend went into detail about it and gave an interesting perspective in how Airbnb didn’t join the fight until the Airbnb host initially lost. Airbnb then took the case, appealed and won. They only joined to cover their own a$$es, not to help the host. In the book, this entire topic was covered in a couple paragraphs and simply commended it as an Airbnb victory (p. 108-9).

Issue 2: Airbnb, taxes, political battles and local promotional mistakes.

In 2014 when San Francisco was trying to pass an even stricter Airbnb law, Airbnb put up these snarky billboards all over SF. I’m sure well intentioned, but tone deaf.

SF Airbnb Billboard

Airbnb & Local Campaigning: Was This Really The Best Campaign To Run During An Election Period?

These billboards were put up only days before the election and left a sour taste in many people’s mouths about Airbnb. I would have liked to understand more about how this happened and why, but it was only covered in a tiny portion of the book on page 128.

SF Airbnb Billboard

Airbnb & Local Campaigning: Could This Type Of Campaign Alienated Potential Customers?

Interesting Facts, Information And Things I Learned From ‘The Airbnb Story’:

Whenever you read a book about a specific issue, there are always little insights you pick up. When you read a book about an experience, a business or a situation that you have specific and personal knowlegde of, it is even more surprising when you find out facts from another person’s perspective. There were a couple of things that really stood out for me:

  • Airbnb is expected to earn $8.5B by 2020 (p. 199)
    • When I left in 2015, revenue was well below $1B
  • More than 70% of Airbnb stays are reviewed (p. 72)
  • Globally, more than 300,000 boutique hotels and bed-and-breakfasts are listed on Airbnb (p. 115)
  • As of late 2016, 1.4M guests and 45K listings are welcomed to the platform weekly (p. 199)
As of late 2016, 1.4M guests and 45K listings are welcomed to the platform weekly Click To Tweet Globally, more than 300,000 boutique hotels and bed-and-breakfasts are listed on Airbnb Click To Tweet

Insights Into The Accommodation Industry: Is Staying In An Airbnb Property Safer Than A Hotel?

I really liked Chapter 6: “Hospitality, Disrupted” as it gives a nice history of the hotel industry. One very interesting part was how hotels view risk related to personal injury and death. “Relative to risk, it was too expensive for hotels to equip each room with a carbon-monoxide detector.” (p. 98). From 1989-2004, 68 incidents of carbon monoxide poisoning in US hotels led to 27 deaths and 772 people accidentally poisoned. From 2009-2013, hotels averaged 3,520 fires per year resulting in 9 deaths.

Contrary to popular belief or convention knowledge, Airbnb is tremendously safe. Safety is one of the biggest complaints the hotel lobby pushes, but it seems all those hotel safety regulations hasn’t made them any safer than normal citizens home. In fact, it’s less safe to stay in a hotel than in a neighborhood home. In 8 years and over 140M nights, I believe there’s been one death on Airbnb from a tree branch falling on an elderly man while sitting on a swing.

The Personal Airbnb Gossip: Relationships? Rumours? Dating? Tinder?

I did learn something about Brian Chesky that I did not know before. He met his girlfriend, Elisa Patel, on Tinder in 2013. While I was an employee there, it was rumored that he was dating someone and that someone was either an employee who left the company or a Tinder match. The case is closed on that one!

‘The Airbnb Story: Final Summary & Thoughts

Overall, The Airbnb Story by Leigh Gallagher was entertaining and I read the book from cover to cover. It is a book based on facts, there is little story-telling of the founders and their story. I felt it lacked depth. It covered many topics over the eight-year history of the company but did not provide a behind the scenes perspective, as I assumed it would, especially as the book was okayed by the three founders, giving Leigh Gallagher direct access to all of them and the company.

Onward from about page 140, I felt the book got better as it got more detailed. As stated above, the author wrote about the hotel industry and how Airbnb fits in. She had a section on each of the co-founders. Again, I wish it was a bit more in depth as she had access to them, but it was still insightful.

The Airbnb Story Overall Rating: 7 out of 10

Amazon Rating (as of 11/10/2017): 4.3 of 5 from 45 reviews

Thank you, Leigh Gallagher, for having your team send me a copy of the book!

Click for a review of The Airbnb Story by Leigh Gallagher by OptimizeMyAirbnb.com Click To Tweet

Have you read The Airbnb Story by Leigh Gallagher? Let me know if you agree with my review in the comments below.


The next book on Airbnb (and Uber) I plan to read is The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone.

The Airbnb Story by Leigh Gallagher

7

Facts

9.0/10

Detail

5.0/10

Accuracy

7.5/10

Enjoyment

6.5/10

Overall

7.0/10

Pros

  • Interesting Opinion On Hotel Industry
  • Detailed Facts About Airbnb
  • Exclusivity To The Subject

Cons

  • Not Enough Depth When Talking About Events

Also published on Medium.

I'm Danny, the Airbnb expert

About Danny Rusteen:

The Airbnb Pro, Danny has been connected to Airbnb since 2012 as an Airbnb employee, Superhost, and Airbnb property manager. In 2018, Danny passed 500 nights in an Airbnb as a guest. Danny has traveled to over 25 countries with Airbnb and sifted through thousands of Airbnb listings, so he knows what makes a listing stand out and how to offer a world-class experience to your guest.