The birth of this tool is due to a recent experience I had searching for Airbnbs in Nha Trang, Vietnam. In Nha Trang, all of the Airbnbs look identical. They all have professional photos. They all have ocean-facing balconies. They all have modern interiors and in a modern building with a pool and a gym.

I could not figure out, even with the photos, my best option. My trip is one week long and I took about 10 minutes searching before reserving an Airbnb. The average trip is 3.5 days on Airbnb. This means the average FPG (future potential guest) is choosing an Airbnb in less than 5 minutes. You must differentiate yourself in as many ways as possible and the Airbnb title is very important for this.

If one of the Airbnbs in Nha Trang told me, in the Airbnb title, what differentiates them from their competition, many of which were in the same building, I'd have easily booked that listing. But, not one did.

In the case of Nha Trang, the specifics and "Surprise + Delight" features become more relevant. The floor number should be highlighted, especially if you're on a higher floor (penthouse?). The square feet/meters of the unit should be in the Airbnb title. If you're a corner unit, this separates you from most other Airbnbs in your building. Even the building could be highlighted, but not the name because most travelers aren't going to know what the building name represents unless it's extremely well known around the world.

Here's a great title for this area: ❤ of Nha Trang | Newest Building | Penthouse | 950ft²