In this monthly piece, I’m going to focus on the fun and interesting news coming out about Airbnb. I’ll mostly be ignoring news from governments and special-interest groups about regulation, litigation, taxes, housing crisis, etc. This post is Airbnb news August 2018.
Happy 10th bday Airbnb; Netflix's 'Stay Here' series; Airbnb for pools; China Night At fail; Google AdWords Click To Tweet
Fun fact: Around June 2017, I was interviewed to be the host alongside Genevieve Gorder! Obviously, I did not get it, but I still hope it turns out well as it’ll bring a lot of positive attention to the short-term rental industry.
Have you seen Netflix series 'Stay Here' about vacation rentals? Click To Tweet
I hope this gets some listings in Colombia by September 19th for my birthday!
Rent a private pool with Swinly, the Airbnb for pool rentals! Click To Tweet
Here is the best sentence from the article: If you use Google AdWords, you should target, “long-tail search terms, such as “three bed two bath Lake Tahoe with air hockey table.” While such specific searches aren’t frequent, they are cheaper to bid on. Plus, the online shoppers searching on those specific terms are more likely to be ready to book.”
If you use Google AdWords for your vacation rental, only target long-tail keywords. Click To Tweet
And, here is the update directly from Airbnb.
This will only be a good read for beginner hosts or those hosts who are receving negative reiews. However, there are two items I would like to call out:
- Gym passes. This will only be used by 5% of guests is my guess, but to those 5% of guests, it will be highly relevant. Go to a nearby, local gym to workout a deal.
- Workout a deal with a few local (local is important) restaurants and/or café’s for your guests.
Fun fact: Back in 2013, I tried to join this department in Airbnb. In the end, I was not successful at convincing business development that an accountant would be great at sales. However, I knew it would’ve been successful and the bookings have tripled both in 2016 and 2017.
If you are not already business-travel ready, get on it!
Short answer: it depends. It’s a huge decision and you should be using the available information and data to make the best decision.
Take a look at my AirDNA review which provides data relevant to this decision.
Is owning an Airbnb a smart investment? Short Answer: Depends. Click To Tweet
If you thoughtthe competition was tough now, you better start investing in yourself and your Airbnb to be the best! I have a product coming out in October that addressed how you can beat out your competition with your hosting abilities including guest experience. Basically, everything except your online listing which I currently optimize.
Although this has never happened to me, at least not that I know of, this is EXTREMELY frustrating and dishonest. Airbnb needs to encourage negative reviews as they glean more info that positive reviews and better match the guest to the proper listing.
August 2008, happy 10th birthday Airbnb!
I would love to read your comments about this news or new stuff not covered! This was Airbnb news August 2018.
Also published on Medium.